Prince is Gino Green Global’s chief designer, executive decision-maker and visionary. Prince, a 30-year-old man, resembles his clothing with a sparkle in his eye and swagger in his step, two characteristics that produce a larger than BET presence (rappers flock to Prince demanding and hoping Prince can tailor their image, much like a producer crafts their sound – “I tried to define their style, color combination and [rappers] appreciated it,” says Prince, adding, in the first two years Gino Green Global was in operation, 90 per cent of the products were made with his hands).

Vision is plastering over two dozen, unique Gino Green Global logos (“I wrapped a bus with a bunch of our logos on it, drove from New York City to Vegas,” says Prince, acknowledging his campaign for his people – everyone) on a Motor Coach touring bus that is 11 feet in height and 40 feet long – Spike Lee could not miss this bus – and bringing to ten cities, their youth and hip-hop culture.

In February, Prince and his Gino Green Global family (Prince’s brother, Chris, manages Gino Green Global’s daily operations) towered in their two-story booth at MAGIC Trade Show in Las Vegas, turning heads and establishing their presence as large as heavyweights in the fashion ring.

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